What are the top things that people are willing to pay for, in general?

Yumel Hernandez
Yumel Hernandez, Head of Partnerships @ Woveon || Formerly @ ERA

  1. Security
  • Insurance
  • House – A place to feel safe every night
  • Smoke/ CO Alarm
  • College (Many see it as security to in order to do well in life)
  • This is why people will only hire people they absolutely trust to take care of their children

2. Beauty

It drives our sexual desires. It fulfills everyone’s little ego and vanity. We are judged on it everyday. Wether we are trying to sell something or negotiating a contract. The way you look has a lasting impact. Do you look well put together? Does it look like you work out and take care of yourself? Is your skin clear? Hows your hair?

  • MakeUp
  • Haircuts
  • Gym (could be for health but a lot go mostly to look good and it has the effect of also improving your health so its double the good)
  • Nail Salons
  • Acne Treatment
  • Razors
  • Lipticks

3. Health

  • Recession Proof. If a person has a critical condition family memebers and themselves will try to everything possible to find the funds in order to go a procedure, buy medicine etc. After all life is beautiful.
  • Medications
  • Surgery
  • Root Canals
  • Medical Procedures

4. Transportation

  • Anything that will get me from point A to point B the fastest while being affordable. This includes:
  • Trains
  • Cars
  • Airplanes
  • Scooters
  • Bikes
  • There is a lot of money being poured into the last two ^. Even Uber and Lyft are acquiring this type of companies and jumping into it.
  • Check this video on what could be the future of transportation which I thought was interesting:
5. Baby Products

  • Adults will literary pay very high prices for products for their newborn. Parents deeply care about their children specially in the very early ages where they are fragile and adorable.

6. Experiences/Fun (Treating yourself)

  • Movie Theaters
  • Night Clubs
  • Vacation
  • Massages
  • Amusement Parks
  • Concerts

7. Food

  • Survival/Health
  • A way to catch up with friends & family (talk when out eating/do business)

8. Sustainability (Millennials are big on this)

  • Is it cruelty-free?
  • Does it hurt our beautiful planet?
  • Organic botanical ingredients
  • Many don’t buy a product but a lifestyle